Publications

Representation of professions in entertainment media: Insights into frequency and sentiment trends through computational text analysis

Abstract

Societal ideas and trends dictate media narratives and cinematic depictions which in turn influence people’s beliefs and perceptions of the real world. Media portrayal of individuals and social institutions related to culture, education, government, religion, and family affect their function and evolution over time as people perceive and incorporate the representations from portrayals into their everyday lives. It is important to study media depictions of social structures so that they do not propagate or reinforce negative stereotypes, or discriminate against a particular section of the society. In this work, we examine media representation of different professions and provide computational insights into their incidence, and sentiment expressed, in entertainment media content. We create a searchable taxonomy of professional groups, synsets, and titles to facilitate their retrieval from short-context speaker-agnostic text passages like movie and television (TV) show subtitles. We leverage this taxonomy and relevant natural language processing models to create a corpus of professional mentions in media content, spanning more than 136,000 IMDb titles over seven decades (1950-2017). We analyze the frequency and sentiment trends of different occupations, study the effect of media attributes such as genre, country of production, and title type on these trends, and investigate whether the incidence of professions in media subtitles correlate with their real-world employment statistics. We observe increased media mentions over time of STEM, arts, sports, and entertainment occupations in the analyzed subtitles, and a decreased frequency of manual labor jobs and …

Metadata

publication
Plos one 17 (5), e0267812, 2022
year
2022
publication date
2022/5/18
authors
Sabyasachee Baruah, Krishna Somandepalli, Shrikanth Narayanan
link
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0267812
resource_link
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0267812
journal
Plos one
volume
17
issue
5
pages
e0267812
publisher
Public Library of Science